Events Management - AAT Events - mass participation and race planning

There’s a reason why charities such as Macmillan Cancer Support entrust us with their biggest bespoke fundraisers. From skyscraper tower climbs to mountain summits, we can turn our hand to any format.

– Award winning operations team
– First class account management
– Transparent budgets with ROI at forefront

What we do
– Create and deliver bespoke event (ops and marketing support)}
– Deliver existing event.

Sponsors & Partners

Services

Event Management

Experience in overseeing all aspects of event management including delegate communications, venue sourcing, supplier management, volunteer recruitment, sales and marketing, operational and technical logistical planning, from preevent planning through to postevent break down and debriefing.
The core competencies of aat events include: event operations, event and venue construction and infrastructure, partnering with multiple suppliers to deliver your event and presenting nationalscale events. Handling over 100,000 participants annually, aat events manage crowds of thousands of participants and spectators, working and managing with large event budgets, and are equally versed in delivering your bespoke corporate sportive for under 100 employees.
An Event Plan will be drawn up covering all aspects your your event from risk management to radio communications planning and management structure. Our experience with closed road Surrey Half Marathon shows we are proficient in managing regional and local government departments, town Councillors and the Emergency Services.
Operation & Technical Execution

aat events can lead on development of event course routes, venue layout design and construction, and show a full operational Event Plan for event day, including crowd flow, AV requirements, crew communications, to ensure the day is safe and all risks properly managed
Whether you’re looking to develop leadership skills, increase awareness of your brand, improve health and wellbeing, engage employees and/or staff or fundraise for your chosen charity, aat events can deliver an event which achieves your goals. No matter your objective or scale, we will ensure you achieve your vision.
Venue and Supplier Management

aat: events manages the delivery and fulfilment of sponsor packages and benefits, and can oversee client service components such as design, website development, production of all signage, banners, technical signage, catering, timing, safety crew, and traffic management teams. Sponsor/VIP related activities, as well as awards and hospitality programs can be organised on your behalf as well.
The company has access to a number of different venues suitable for events of all scale and type. aat events oversees the venue selection process, ensuring a good match for your requirements, as well as development of proposal documents, contract negotiation and execution of venue requirements.
We have many years of experience working with landowners such as National Trust, historical buildings and grounds like Loseley House and the SSI protected woodlands of Surrey Wildlife Trust. We understand the importance of working within areas of outstanding natural beauty to bring your participants access to some of the UK’s finest venues
Staffing & Crew

aat: events have a database of reliable and experienced crew to call upon. We can identify and manage positions required by your event and write attractive role descriptions to recruit the perfect candidate into roles. aat: events will manage the recruitment and training of local volunteers, and create volunteer recognition and/or incentive programs as required. Volunteer numbers can range from 10 to 600+ based on event needs
Event Branding and Activation

xtensively researched suppleirs in China and visited many factories to secure great quality products and the best prices for you.
We can design in-house your bespoke medal design and manufacture in China. Typically this can be turned around in 3 weeks.
Advertising banner mesh with eyelets can be sourced and delivered within 7 days. Full colour, nylon mesh.
Promotional flags in 3,4,5 or 6 meter lengths with nylon full colour designed feather flags. Each with either a stake or stand.
experienial marketing activations maximise opportunities for your brand.
Event Marketing

We can advise on all aspects of marketing for your marketing plan. Our 12 years experience can offer you an insight into the ROI from all your channels to help focus your advertising budget just on the marketing that really works. We also have an in house social media team who are able to manage your social media channels, delivering consistent messages to help promote your event.
Sponsorship packages, presentations, meetings and hospitality packages can be created and delivered.
Sponsorship

We can advise on all aspects of marketing for your marketing plan. Our 12 years experience can offer you an insight into the ROI from all your channels to help focus your advertising budget just on the marketing that really works. We also have an in house social media team who are able to manage your social media channels, delivering consistent messages to help promote your event.
Sponsorship packages, presentations, meetings and hospitality packages can be created and delivered.

1. Understand your objectives

Whether you want us to help deliver your existing event or design and deliver a bespoke one for you, the way we approach any event management project is the same: we won’t offer a solution until you tell us what it is you want to achieve.

Present your brief so we can understand your objectives, KPI’s, key stakeholders.

2. Provide solutions

Our team have extensive knowledge of fund raising and mass participation events. We can guide you through from the event’s inception and planning to risk assessments and delivery.

Our breadth of experience helps us draw on specialists from across the UK, to ensure you have the right expertise for your event.

We event know a man with a large 4×4 with a clock on top!

3. Deliver the event

This is where we bring the event plans to life with creative flair and military precision. Our award-winning operations team will deliver the event to the highest quality for you and participants to enjoy.

4. Evaluate and measure success

The event doesn’t end with the last participant crossing the finish line. We treat every project with a long term view and will carry out a full evaluation in line with your KPI’s.