Organisers of British Beer Run – Windsor (aat-events and Fullsteam Events) are delighted to be working with lululemon in association with the event on 13 October 2018. lululemon will be at the event with “something exciting” to offer participants – but don’t want to spoil the surprise just yet – so watch this space.
Enter British Beer Run – Windsor.
lululemon athletica was founded in 1998 in Kitsilano, Vancouver – one of the healthiest places in the world – by a group of visionary athletes. It was created by Chip Wilson as a response to the exponential increase of female participation in sports and the belief that practicing yoga facilitates the maintenance of athletic excellence and health in general as people age. Lululemon’s mission is to create transformational experiences for people to live happy, healthy, fun lives through their products.
From the beginning, lululemon designers have relied on guest feedback to create their designs. In their original store, a guest could try on the garments and provide instant feedback on what differences they would love to see in them. That feedback could be taken directly to the drawing board and implemented into designs. To this day, their retail stores still diligently collect design feedback from guests with the philosophy that it is possible to produce exactly what their guests are looking for. Researching and setting the bar for the latest fitness trends and implementing new technical sewing and fabric usage, lululemon features clothing for specialized sports including yoga, running, and personal training.